The makeup is a tool that we have been using since time immemorial, looking as the main objective “See us more attractive and hide what each one considers their small flaws.”
The use of cosmetics (also called shaving, priming or priming), comes to us from antiquity. Let’s take a little walk through the history of makeup and what were the canons of beauty of each era:
EGYPT (1st century): From this period date the first documents where a society gives importance to makeup , it does not mean that they were the first to put on makeup. The Egyptian women especially emphasized their eyes , using bright colors that they combined earth, ashes and ink. Women and men put on makeup not only for an aesthetic purpose but because it served them as a bactericide. They also represented the eyes of the God Horus, with which they invoked his protection.
GREECE AND ROME: They improve the makeup and begin to worry about the skin giving care to their face and hands. While the Romans focused more on the search for mixtures that strengthened and rejuvenated the skin .
RENAISSANCE: With art was born the concern for the exaltation of the face and voluminous body of women. They liked very thin eyebrows and whitish skin, in addition to shaving the forehead to give amplitude. They used to paint polka dots and red lips in the shape of a heart, a bit like the queen of hearts of Alice in Wonderland, so you can get the idea.
CUT OF FRANCE (18th century): It is recognized by the marked polka dots and the red lipstick (similar to the previous stage). It is the time of the true height of the makeup , where the face was bleached with powders and bright pearly creams and added the subtle pink color, which gave distinction, because only wealthy people could pay for the makeup of pink hue.
ROMANTICISM: It was characterized by the white and pale complexion as a curious way of representing youth: They looked for a look that could make them look sick and sad for love.
MIDDLE OF THE SIXTEENTH: It is the time of modern makeup, appears for the first time the red lips (France 1880), symbol of fun and health. It is now that the term appears as such makeup (maquiller), thanks to its use in the theater.
CENTURY XX: In 1900 the cosmetic industry as we know it due to the rise of the media (TV, cinema) begins . In this era, the Max Factor makeup artist created the first perfumed facial powder for sale to the public, making the facial makeup affordable for everyone. In 1930, the icons of the time were Greta Garbo, Marlene Dietrich, who served as a beauty canon for women of the time. It is also at this time when large cosmetic brands such as Elizabeth Arden, Revlon or Lancôme emerge .
XXI CENTURY: We currently have a wide variety of cosmetic products dedicated especially to women and improve their image. The makeup today has become a garment more than daily use. Terms like fresh, natural, beneficial, anti-aging are the constant vocabulary of cosmetic brands. The goal now is to wear makeup without looking like you are, looking for a natural image, fresh, young and healthy.
Types of makeup
AUTOMAQUILLAJE: Ability to put on makeup only without the need for the intervention of an expert.
PROFESSIONAL MAKEUP: It is done by a professional beautician, who is knowledgeable and technical in the use of different products with what we have in the market and knowing which are the best for each type of face and skin.
And these in turn are divided into different makeup styles, such as:
MAKE-UP OF DAY OR SOCIAL: soft tones are used, enhancing the natural features of the face.
NIGHT MAKEUP: Its nuances are more intense, making room for the use of highlights that make facial features enhance and correct defects. It is usually a very marked makeup, which allows us to use a wider range of colors.
MAKEUP OF BRIDE: It adapts to the tastes of the bride, using more marked corrections in a way that perfectly stylize the face. For the realization more elaborate cosmetics are used to maximize the duration and as a range of colors are used nacreous and translucent tones highlighting the most beautiful features of the bride, which will look natural and gleaming.
TEATRAL MAKE-UP: Use of intense tones, corrections marked so that they can be perceived from the stage and make contrast with the lights, brightness and all kinds of colors are allowed.
MAKE UP FANTASY, FX AND CHARACTERIZATION: They are usually thematic, you can use latex to create effects and apply creative drawings. Transformations can be made with latex, alginate, silicone plasters to perform a determined characterization, so sometimes it is necessary to undergo hours of processing.